This post is by Devin Stewart and was originally posted on Fairer Globalization, a blog devoted to reflections on articles and events related to the Carnegie Council’s online magazine Policyinnovations.org.
Companies can’t succeed in a society that fails.
That expression nicely captured the message at Geoffrey Heal’s talk at the Carnegie Council’s Global Policy Innovations program on his new book When Principles Pay: Corporate Social Responsibility and the Bottom Line. Heal, a professor at Columbia Business School, credits the phrase to a friend of his.
Does it really pay to be ethical? Do principles pay, as the book’s title suggests? Not only does Heal touch on CSR’s manifestations from Adam Smith to Starbucks in an elegant sweep, he makes an argument that principles do pay, pointing to philosophical, empirical, and anecdotal evidence.
In the book, Heal sets the philosophical stage. Adam Smith, he reminds us, argued in 1776 that if everyone acts in his or her own interest, society would benefit—the concept known as the invisible hand. From Heal’s book:
He was arguing against do-gooders and in favor of self-interested behavior, at first sight a strange position for a moral philosopher. What was counterintuitive is the claim that self-interested behavior by each individual in society is good for society as a whole—‘By pursuing his own interest he frequently promotes that of society.’
The invisible hand has two problems, however. One was less relevant in Smith’s day. That is the issue of external costs. Private costs are those paid by the person carrying out an action. In the case of driving a car, those would be the cost of gas and insurance, notes Heal. Meanwhile, the external costs are those that everyone pays, in pollution, climate change, and congestion, for one person using a car. The same applies to the operation of a company. Some costs are borne by the company while others are borne by society.
The second is fairness. Fairness may sound removed from modern economics. But Heal reminds us that it is not. Just as some measures in the name of efficiency could be inhumane, Heal points out that insider trading and favoritism are not condoned in the ethics of our modern capitalism, whether we think about it that way or not. Similarly, as Heal put it yesterday, is it fair to pay someone a dollar a day even if that is the market clearing wage?
Since the birth of the corporation, these organizations have somewhat lost their way. We might need a Thomas Aquinas, Martin Luther, or Nagarjuna of the business world to come around and remind us that corporations should be run for the good of society—the second part of Smith’s invisible hand formulation: …promotes that (interest) of society. Shouldn’t we recall that promoting society’s interest was the original goal of corporations?
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