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Hollywood and Hitler, 1933-1939
Thomas Doherty

Plato’s Republic: A Dialogue in 16 Chapters
Plato’s Republic
Alain Badiou

The Lives of Erich Fromm
The Lives of Erich Fromm
Lawrence Friedman

The Most Important Thing Illuminated, Howard Marks
The Most Important Thing Illuminated
Howard Marks

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Archive for the 'Food' Category

Friday, May 3rd, 2013

David A. Nibert – New Welfarism, Veganism, and Capitalism

Animal Oppression and Human Violence

This week our featured book is Animal Oppression and Human Violence, by David A. Nibert, Professor of Sociology at Wittenberg University. We’ll be featuring content from the book and original posts from the author all week! Be sure to enter our book giveaway by 1 PM TODAY for a chance to win a FREE copy of Animal Oppression and Human Violence!

Today, in the final day of our Book Giveaway, we have “New Welfarism, Veganism, and Capitalism,” another excerpt from Animal Oppression and Human Violence. In this concluding chapter, Nibert explains why veganism is a global imperative, and how we can work around the barriers to this goal thrown up by the capitalist system.
(more…)

Thursday, May 2nd, 2013

David A. Nibert – A History of Domesecration, Part 2

Animal Oppression and Human Violence

This week our featured book is Animal Oppression and Human Violence, by David A. Nibert, Professor of Sociology at Wittenberg University. We’ll be featuring content from the book and original posts from the author all week! Be sure to enter our book giveaway for a chance to win a FREE copy of Animal Oppression and Human Violence!

Today we have the second half of a guest post by David A. Nibert (read the first half here). In this post, Nibert argues that the pervasive presence of domesecration in modern society has profoundly negative effects on humans as well as animals.

In the United States, the relentless quest for profits through the exploitation of domesecrated animals was primarily responsible for the continual expropriation of Native American lands for expanding ranching enterprises. Once indigenous peoples, buffalo and other “obstacles” were cleared from the Great Plains – territory U.S. leaders once promised to Native Americans in perpetuity – wealthy investors flooded the region with cows and sheep. Railways and giant slaughterhouses, constructed and staffed by oppressed immigrants, allowed the rise of the powerful U.S. “meat” industry. Not long after Blackmar’s drivel about the “service” animals were “rendering” to humans, Upton Sinclair’s novel The Jungle provided a true picture of the nightmarish condition of domesecrated animals in Chicago slaughterhouses and the predatory treatment of the workers there.
(more…)

Wednesday, May 1st, 2013

David A. Nibert – A History of Domesecration, Part 1

Animal Oppression and Human Violence

This week our featured book is Animal Oppression and Human Violence, by David A. Nibert, Professor of Sociology at Wittenberg University. We’ll be featuring content from the book and original posts from the author all week! Be sure to enter our book giveaway for a chance to win a FREE copy of Animal Oppression and Human Violence!

Today we have the first half of a guest post by David A. Nibert, in which he explains how he first came to be aware of the issues he discusses in his book, and delves into the history of the phenomenon of “widespread and systemic oppression of other animals by humans.”

I never thought much about other animals or food production when I was younger. As a college sociology student in the early 1970s, I learned about racism, sexism, classism, homophobia, and other forms of oppression – but scarcely a word was mentioned about the oppression of other animals. Professors spouted the traditional prattle about the virtues of animal “domestication” and the “mutually beneficial partnership” that resulted. This perspective has remained largely unchanged for decades and reflects a statement made in 1896 by Frank Wilson Blackmar, who later would become president of the American Sociological Association.

The domestication of animals led to a great improvement in the race. It gave an increased food supply through milk and the flesh of animals. . . . One after another animals have rendered service to man. They are used for food or clothing, or to carry burdens and draw loads. The advantage of their domestication cannot be too greatly estimated.
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Tuesday, April 30th, 2013

Read the Introduction of Animal Oppression and Human Violence

Animal Oppression and Human Violence

This week our featured book is Animal Oppression and Human Violence, by David A. Nibert. We’ll be featuring content from the book and original posts from the author all week! Today, we have Nibert’s Introduction to Animal Oppression and Human Violence, in which he explains his argument against the “obvious and unassailable” view of the positive role that domesticating animals has played in human development. And be sure to enter our book giveaway for a chance to win a FREE copy of Animal Oppression and Human Violence.

Animal Oppression and Human Violence: Domesecration, Capitalism, and Global Conflict, by David A. Nibert

Monday, April 29th, 2013

Book Giveaway: Animal Oppression and Human Violence, by David A. Nibert

Animal Oppression and Human Violence

This week our featured book is Animal Oppression and Human Violence, by David A. Nibert. Throughout the week, we will be featuring the book and its author here on our blog as well as on our Twitter feed and our Facebook page.

We are also offering a FREE copy of Animal Oppression and Human Violence. To enter our Book Giveaway, simply fill out the form below with your name and preferred mailing address. We will randomly select one winner on April 19th at 1:00 pm. Good luck, and spread the word!

Our giveaway is now complete and the winners have been notified via email. Thanks to all who participated!

Friday, March 8th, 2013

Michael Marder: The Philosopher’s Plant

Plant-Thinking

Our featured book this week is Plant-Thinking: A Philosophy of Vegetal Life by Michael Marder, with a foreword by Gianni Vattimo and Santiago Zabala. Enter our book giveaway for a chance to win a FREE copy!

In his blog series The Philosopher’s Plant at Project Syndicate, Michael Marder looks back at the role of plants in the works of some of the most influential and well-known figures in the history of philosophy, beginning with Plato and working his way towards the present. In the first five installments of his series, Marder explains how Plato, Aristotle, Plotinus, St. Augustine, and Maimonides all used plant life to explain some of their most important philosophical concepts.

In his first post, “Plato’s Plane Tree,” Marder discusses Plato’s statement in the Timaeus describing humans as “heavenly plant[s]” whose roots reach toward heaven, in marked contrast to “earthly plants,” whose roots reach down into the soil. Significantly, these roots of the heavenly human plant tie us firmly to the Plato’s realm of Ideas.

The image of a heavenly plant teaches us an important lesson about the nature of Platonic Ideas. Contrary to the everyday usage of the term, these are not found in our heads, even though the rational soul housed there has sprouted from the substance of which Ideas are made. Beauty, Goodness, Truth, and so forth are not to be conflated with beautiful, good, and true things, themselves the hazy reflections of corresponding Ideas.

In the case of Aristotle, Marder uses The Master’s persistent reference to wheat as an entrance into one of the key concepts of his thought: how something can be a part contained within whole. Skirting through Metaphysics, Politics, Nichomechaen Ethics, and Rhetoric, Marder finds wheat to be an essential element in the Aristotelian philosophy, a tradition to which we owe our modern scientific conceptions.

The assertion that something is simultaneously the whole and not the whole, a part and not a part, grossly violates the principle of non-contradiction, so dear to Aristotle’s philosophical heart. Although he concedes that metaphors can promote learning, he would vehemently object to the mystifying rhetorical force of the synecdoche that erases the lines of demarcation between parts and wholes. A stalk of wheat turns out to be a stick in the wheel of the well-oiled philosophical machinery.

Marder believes there is “no better point of entry into Plotinian philosophy” than through Plotinus’ description of the nameless “Great Plant.” Plotinus uses this great anonymous plant as a metaphor for the unity of all existence. Marder delves into the various implications of this vegetal metaphor, explaining how the “Great Plant” informed Plotinus’ rejection of “being in the body” and his lifelong belief in the “virtues of the soul.”

And so it is with the gardener, who does not shape raw matter but cares for the pre-formed plant, the spontaneous, effortless, and noiseless growth of which should be, as much as possible, protected and redirected away from the deadly activity of the maggots, symbolizing the self-forgetting of the soul in the body. As far as Plotinus is concerned, then, all pure soul cares for the embodied soul, so as to reduce the dependence of the latter on corporeality and hence to defend the soul from evil, symbolized by its “fall” into matter.

In his fourth post, Marder looks into St. Augustine’s Confessions to study the symbolism of the pear the youthful Augustine steals. Marder finds a tradition of plant symbolism in Augustine, from the stolen pear to the tree he cries beneath, including, of course, the fateful apple in the Garden of Eden. Marder also discusses how Augustine craved the “forbidden fruit of committing a crime and the thrill of breaking a law” rather than the actual pear itself.

In reflecting on the shameful event of his youth, Augustine is reluctant to attribute physical seductiveness to the pears themselves. The beauty is not properly theirs; it is the stamp of God who created them: ‘The fruit which we stole was beautiful because it was your creation, most beautiful of all Beings, maker of all things, the good God, God the highest good and my true good.’

In his most recent post, Marder examines the use of the palm tree in the works of Rabbi Moses Ben Maimon, better known as Maimonides. Marder argues that, the palm tree as discussed by Maimonides is exposed to unlimited violence in a way that parallels Agamben’s conception of people who are “reduced to the state of ‘bare life,’ exposed to unlimited violence,” homo sacer. For Maimonides, then, palm trees are a kind of arbor sacra, living in a permanent state of exception, and can thus serve as a symbol for the destructible nature of the material world (in contrast with the indestructible nature of the heavens).

A tree may be destroyed with impunity because it is thoroughly destructible — to do so is to bring out its finite nature and to foreground the contraries that it contains, rendering its existence logically impossible. The composite nature of plants and animals, represented by the palm and the horse, is radically distinct from the metaphysical simplicity of heavens…. [F]rom the ethical standpoint informed by the thought of Maimonides, there is nothing inherently wrong in terminating the existence of a given plant or an animal, seeing that this possibility is anticipated in their genesis, the mode of their generation. Harboring contraries, they contain the seeds of their own destruction. The palm tree and the horse, arbor sacra and animal sacer are thus the true figures of “bare life.”

Thursday, March 7th, 2013

Michael Marder: Philosophy and Botany’s Copernican Revolution

Plant-Thinking

Our featured book this week is Plant-Thinking: A Philosophy of Vegetal Life by Michael Marder, with a foreword by Gianni Vattimo and Santiago Zabala. Enter our book giveaway for a chance to win a FREE copy! In this post, an excerpt of an essay that will soon appear in full in the Los Angeles Review of Books, Professor Marder discusses how new discoveries in plant science should affect our understanding of ethics.

Philosophy and Botany’s Copernican Revolution
Michael Marder

[...]

Let me be perfectly clear: The idea that plants are intelligent living beings is not a veiled attempt at anthropomorphizing our “green cousins.” Such a theoretical move would only leave intact—if not strengthen—anthropocentrism, extending its effects to living beings that have been situated relatively far from anthropos (the human) who is analogous to the Earth in the Ptolemaic system. The point is, rather, to argue that human intelligence, much like that of animals and plants, is a response to the problems each life form in question faces. As I wrote in Plant-Thinking: A Philosophy of Vegetal Life: “The sensitivity of the roots seeking moisture in the dark of the soil, the antennae of a snail probing the way ahead, and human ideas or representation we project, casting them in front of ourselves, are not as dissimilar from one another as we tend to think.” (27) The intelligence of plants is not a shadow of human knowing and their behavior is not a rudimentary form of human conduct. After all, unlike animal and humans, for whom behavior is most often association with physical movement, plants behave by changing their states, both morphologically and physiologically. An honest approach to the capacities of plants, thus, requires a simultaneous acknowledgement of the similarities and differences between them and other living beings.

In scientific circles, there is certainly no consensus on the implications of new research data drawn from the behavior of plant cells, tissues, and communities. On the one hand, the opponents of the Copernican Revolution in botany claim that the data do nothing but exemplify what has been known all along about plant plasticity and adaptability. This is the position expressed in the open letter to the journal Trends in Plant Science signed in 2007 by thirty-six plant scientists who deemed the extrapolations of plant neurobiology “questionable.” On the other hand, we have the investigations of kin recognition in plants by Richard Karban and Kaori Shiojiri; of plant intelligence by Anthony Trewavas; of plant bioacoustics by Stefano Mancuso and Monica Gagliano; of the sensitivity of root apices as brain-like “command centers” by František Baluška and Dieter Volkmann; of plant learning and communication by Ariel Novoplansky; and of plant senses by Daniel Chamowitz, among many others. Their peer-reviewed research findings no longer fit within the scientific framework where plants are studied as objects, rather than living organisms. Independent of the analogies they draw between plants and animals, doesn’t the drastic change in approach (from plants as objects to plants as subjects) produce a veritable Kuhnian paradigm shift, or a Copernican Revolution, in botany?

[...]

The full version of this essay will appear in the Los Angeles Review of Books.

Wednesday, March 6th, 2013

Michael Marder and Gary Francione debate plant ethics

Plant-Thinking

Our featured book this week is Plant-Thinking: A Philosophy of Vegetal Life by Michael Marder, with a foreword by Gianni Vattimo and Santiago Zabala. Enter our book giveaway for a chance to win a FREE copy!

The following is an abridged version of a debate between Michael Marder and Gary Francione, author of, among other works, Animals as Persons: Essays on the Abolition of Animal Exploitation.

The debate and the questions were inspired by Michael Marder’s controversial New York Times op-eds Is Plant Liberation on the Menu? and If Peas Can Talk, Should We Eat Them? which generated a variety of responses from animal right advocates, philosophers, and others.

How does plant ethics relate to veganism?

Michael Marder: Plant ethics shares with veganism a strong commitment to justice, which is to say, to the reduction of violence humans perpetrate against other living beings. It is by no means a threat to or an invalidation of veganism. Rather, plant ethics is an open invitation to fine-tune our dietary practices in keeping with the philosophical and botanical considerations of what plants are, what they are capable of, and what our relation to them should be.
[…]
[Plant ethics] does not mean that, having entertained the real possibility of violence against plants, vegans would throw their hands up in despair and concede that it is pointless to alleviate animal suffering by refusing to consume animal flesh and by-products. What it implies is that they would not rest on the laurels of their accomplishments but would consider residual violence against other living beings, such as plants, thoroughly instrumentalized by the same logic that underpins human domination over other animal species.

Gary Francione: If plants are not sentient—if they have no subjective awareness—then they have no interests. That is, they cannot desire, or want, or prefer anything. There is simply no reason to believe that plants have any level of perceptual awareness or any sort of mind that prefers, wants, or desires anything.
[…]
I do believe that we have an obligation not to eat more plants than we need to live, but that is because I think that overeating is a form of violence to our own bodies. I also believe that we have an obligation to all sentient inhabitants of the planet not to use more non-sentient resources than we need. In both cases, we have obligations that concern plants but these obligations are not owed directly to plants.
[…]
(more…)

Tuesday, March 5th, 2013

Michael Marder: To Encounter the Plants…

Plant-Thinking

Our featured book this week is Plant-Thinking: A Philosophy of Vegetal Life by Michael Marder, with a foreword by Gianni Vattimo and Santiago Zabala. Enter our book giveaway for a chance to win a FREE copy! Today, we have an excerpt from Professor Marder’s introduction to Plant-Thinking, “To Encounter the Plants…”

Plant-Thinking: A Philosophy of Vegetal Life by Michael Marder by Columbia University Press

Monday, March 4th, 2013

Book Giveaway! Enter to win a free copy of Michael Marder’s Plant-Thinking

Plant-Thinking

Our featured book this week is Plant-Thinking: A Philosophy of Vegetal Life by Michael Marder, with a foreword by Gianni Vattimo and Santiago Zabala.

Throughout this week we will highlight aspects of Marder’s work on plants here on the blog, as well as on our Twitter feed, and on our Facebook page. We are also offering a FREE copy of the book to the winner of our Book Giveaway.

To enter our Book Giveaway, simply e-mail lf2413@columbia.edu with your name and preferred mailing address. We will randomly select one winner on Friday at 1:00 pm. Good luck, and spread the word!

Wednesday, January 30th, 2013

A Good Week for Kara Newman

Kara Newman, Secret Financial Life of Food

It’s been a good week for Kara Newman (@karanewman), author of The Secret Financial Life of Food: From Commodities Markets to Supermarkets.

A recent review in the Washington Post praised the book for providing “a refreshing and much-needed look” at food as a commodity amid the plethora of other food books.

The review points to Kara Newman’s “engaging observations” about the development of such phenomena as year-round dairy products and the transformation of pepper from a financial instrument of critical value to lowly food stuff. Additionally, Newman’s tracing of the history of commodity tracing is documented “clearly and elegantly.”

In addition to the great review, Newman was also interviewed about the book by Eric LeMay on the New Books Network.

Thursday, January 24th, 2013

Buy Breakast — A Post by Kara Newman, author of “The Secret Financial Life of Food”

Kara Newman, The Secret Financial Life of Food

The following post is by Kara Newman, author of The Secret Financial Life of Food: From Commodities Markets to Supermarkets. The post was originally published on the blog A Life of Spice:

Few people can claim to have had a food epiphany while reading Barron’s, but that’s what happened to me. In a roundtable discussion of market experts, after many dry pages about where the S&P 500 Index and gold bullion might end the year, commodities trader Jim Rogers offered this wisdom: “Buy breakfast.”

He was referring to futures contracts sold on frozen orange juice and pork bellies, which he expected to appreciate in value during the coming year). But to me, it was more than an abstract investment idea, and I thought of the cartons of Tropicana and BLTs I’d consumed over the years.

Although I had a vague notion of the agriculture and manufacturing associated with bringing food to the table, never before had I contemplated the secret financial life of my meals.

At the time, I was working as a financial editor for a consulting firm, overseeing a team that churned out daily stock and bond market reports for corporate clients. I was given a new and serendipitous task: write a daily commodities report.

Suddenly, I was hungry on the commodities beat, and I wanted to learn more. I enrolled in a course on derivatives offered by the Futures Industry Institute and taught by a commodities trader. The class was geared toward prepping eager young traders for a certification exam. I opened my coursebook, and flipped past the spiderweb diagrams of hedging strategies to the list of products traded as commodities.

It read like a menu: The Livestock category, I read, included cattle and hogs (live and the fabled “pork bellies,” fresh or frozen, a commodity now ubiquitous on trendy restaurant menus but which no longer trade). Meanwhile, the Grains sector spanned the range of wheat, soybeans, oats, and corn. And the Softs group referred to cocoa, coffee, sugar, orange juice and, puzzlingly, also cotton and lumber. (I’m deliberately omitting the distinctly non-edible energy and metals sectors, though they are important commodities too.)

(more…)

Wednesday, January 16th, 2013

VIDEO: Andrew Smith Discusses American Drinking History

Last month, Andrew F. Smith, author of Drinking History: Fifteen Turning Points in the Making of American Beverages, discussed what makes American drinks “American” at the Los Angeles Public Library in an event sponsored by the Culinary Historians of Southern California (CHSC).

From the CHSC site: What is American Drink? Is it warmed-over traditional British beverages, such as tea, ale, hard cider, syllabubs, toddies? Or is it versions of ethnic beverages brought by successive waves of immigrants – lager and pilsner, sangria, tequila, bubble tea? Or is it the fiercely marketed creations of America’s beverage industry – Kentucky Bourbon, Kool-Aid, Snapple, Coors, Coca-Cola? Why do Americans drink the beverages that we do?

Monday, January 14th, 2013

Massimo Montanari discusses “Let the Meatball Rest” on the Leonard Lopate Show

Late last week, Massimo Montanari, most recently the author of Let the Meatballs Rest: And Other Stories About Food and Culture appeared on the Leonard Lopate show to discuss his new book and how humans have cooked over time, the gastronomy of famine, the science of flavors, the customs of the table, and the ever-evolving identity of food.

He also discussed some of the larger themes that have shaped his work, including the phenomenon of food culture, food lore, cooking methods, and eating habits throughout history.

Friday, December 21st, 2012

Andrew F. Smith on the Future of Drinking in America

Andrew Smith, Drinking History

In the epilogue to Drinking History: Fifteen Turning Points in the Making of American Beverages, Andrew Smith points to some of the more recent trends in American’s consumption of beverages namely, the popularity of bottled water and coffee.

Looking back at the history as well as pointing to recent trends, Smith also speculates on what the future might look like:

* Lacking a dominant beverage tradition, Americans have developed a taste for diversity and experimentation.

* Experimentation has led to a large number of small beverage producers, but the past century has seen consolidation of some industries, such as soft drinks, brewing, coffee roasting, water bottling, winemaking, and distilling. In each of these fields, just a few corporations now control most of the market.

* At the opposite end of the spectrum, a backlash against food industry giants has spawned a large number of smaller, often artisanal, competitors. Microbreweries, local wineries, and small coffee roasters, for instance, offer a wide variety of alternatives.

* The American beverage titans, including the Coca-Cola Company, PepsiCo, and Starbucks, have gone global; simultaneously, foreign firms have acquired large segments of some traditional American industries, such as beer. Even some “all-American” beverages, such as orange juice, now originate in other countries (in the case of orange juice, in Brazil). Other beverages, such as sake from Japan and wine from Australia, are now available in the United States, and the availability of beverages from other countries will continue to proliferate.

* For the past decade, per-capita soda consumption has been decreasing as other beverages have emerged. With health authorities campaigning against sugar-sweetened sodas as a major factor in America’s obesity epidemic, it is likely that soda consumption will continue to decrease.

* It is unlikely that Prohibition will ever return; nevertheless, Americans have cut down on alcohol consumption during the past three decades, largely due to stricter enforcement of drunk-driving laws. Alcohol consumption may not drop further, but neither is it likely to rise.

* And what of the long-term future for American beverages? With our well-known national thirst for the new and the novel, it is likely that the future will be as full of surprises as the past.

Thursday, December 20th, 2012

Andrew Smith on How Beverages Have Changed American History (He Also Talks About Tuna)

Earlier this fall, Andrew Smith talked about his book Drinking History: Fifteen Turning Points in the Making of American Beverages at a special event sponsored by the Culinary Historians of Chicago.

In the talk, Smith considers why Americans drink what we drink, how beverages — alcoholic and non-alcoholic — have changed American history and how Americans have invented, adopted, modified, and commercialized tens of thousands of beverages. Additionally, Smith also discusses his other new book American Tuna—the Rise and Fall of an Improbable Food.

Wednesday, December 19th, 2012

Beer — Another Turning Point from “Drinking History”

Andrew Smith, Beer

Yesterday, we posted on the history of youth drinks from Andrew Smith’s Drinking History: Fifteen Turning Points in the Making of American Beverages. Today, we turn to the more adult beer, which skyrocketed in popularity in the 1840s thanks in large part to German immigrants. You can read the full chapter on beer, The Most Popular Drink of the Day and below is an excerpt from that chapter in which Smith discusses saloons and the role of breweries in promoting their growth:

Beer’s rise to stardom was closely associated with the rise of the saloon. The American saloon emerged from English tavern and public house traditions. The name derived from salon, a French term meaning an ornate spacious hall that was often used for large public gatherings. The first American saloons were established in swank hotels in approximately 1840; they catered mainly to the upper class. Saloons provided various entertainment and usually contained a bar, which served whatever alcoholic beverages were in vogue at the time. To cash in on the upper-class cachet, grog shops, taverns, public houses, and lower-class dives renamed themselves as saloons. The upper class then launched private clubs where they could socialize with their own kind and drink their own beverages.

In popular mythology, the classic American saloon is the western establishment popularized in Hollywood cowboy movies, complete with swinging doors, rampant fighting, gambling, gunfights, and prostitution. As George Ade, an American writer and newspaperman, wrote in 1931:

The truth is that the average or typical saloon was not a savory resort. . . . Nine-tenths of all the places in which intoxicants were dished out affected a splendor which was palpably spurious and made a total failure of any attempt to seem respectable. The saloon business was furtive and ashamed of itself, hiding behind curtains, blinds and screens and providing alley entrances for those who wished to slip in without being observed.

As immigrants flooded into American cities beginning in the late 1840s, saloons catered to their needs. Ethnic saloonkeepers were magnets for the newly arrived. Many saloons were closely connected with political power in cities and towns. This upset temperance advocates, who concluded that saloons fostered “an un-American spirit among the foreign-born population of our country.”

(more…)

Tuesday, December 18th, 2012

The History of Youth Drinks from Kool-Aid to Red Bull — A Turning Point in America’s Drinking History

Kool Aid

For much of American history kids drank what their parents did, including alcohol, which was sometimes diluted and sometimes not. Beginning in the 1920s beverage-makers began producing and marketing drinks to kids. In the chapter “Youth Beverages” from his new book Drinking History: Fifteen Turning Points in the Making of American Beverages, Andrew F. Smith traces the history of youth drinks from Kool-Aid to Red Bull. Here are a couple of excerpts that explore the genesis of these two products and their popularity:

In 1920, Edwin Perkins—head of the Perkins Products Company of Hastings, Nebraska—marketed a new drink mix called Fruit Smack—a bottled syrup to be combined with water and sugar. The product did fairly well, but the heavy bottles were expensive to mail and they often broke in transit, dismaying customers and costing Perkins money to replace. In 1927, he came up with the ideal alternative: inspired by the tremendous success of Jell-O dessert powder, Perkins devised a powdered concentrate to be sold in paper packets. Customers still just had to add water and sugar, but with paper packets instead of bottles, they were much less likely to receive a soggy, drippy package when they ordered the product by mail. Perkins created six flavors—cherry, grape, lemon-lime, orange, raspberry, and strawberry—and sold the packets by mail for 10 cents apiece. He called the product Kool-Ade, which he trademarked in February 1928.

Not content to sell his product by mail, Perkins soon began a campaign to distribute Kool-Ade through grocery stores. It was promoted in newspapers, magazines, and on the radio—a very novel way to promote products at the time. The campaign brought Kool-Ade to the attention of the U.S. Food and Drug Administration (FDA), which claimed that “-ade” meant “a drink made from.” Because most Kool-Ades were named after fruit, such as oranges, grapes, and lemons, this implied (according to the FDA) that it should be composed of fruit juice; however, Kool-Ade was artificially flavored and colored. The company renamed its product to Kool-Aid in 1934.

During the Depression, Perkins lowered the price of Kool-Aid to a nickel per packet and launched a national advertising campaign aimed at children. The company placed advertisements in children’s magazines; like promotions for other children’s products, Kool-Aid ads promised readers a gift, such as a pilot’s cap, in exchange for empty Kool-Aid packages.

(more…)

Monday, December 17th, 2012

Book Giveaway: Drinking History by Andrew Smith

Drinking History: Fifteen Turning Points in the Making of American Beverages

This week our featured book and giveaway is: Drinking History: Fifteen Turning Points in the Making of American Beverages by Andrew F. Smith

Throughout the week we will highlight aspects of Drinking History: Fifteen Turning Points in the Making of American Beverages on our blog, our Twitter feed, and Facebook page. We are also offering a FREE copy of the book to one winner.

To enter our book giveaway, simply e-mail pl2164@columbia.edu with your name and address. We will randomly select one winner on Friday at 1:00 pm. Good luck and spread the word!

For more: Read the chapter on beer The Most Popular Drink of the Day, listen to Andrew Smith discuss the book on NPR, read the table of contents and reviews Drinking History.

Friday, December 14th, 2012

Key Moments in Peanut Butter History via Jon Krampner’s “Creamy and Crunchy”

Creamy and Crunch, Jon Krampner

In the appendix to Creamy and Crunchy: An Informal History of Peanut Butter, the All-American Food, Jon Krampner offers a timeline of the history of peanut butter. Here are some key moments from that timeline:

1894: George Bayle allegedly begins to manufacture peanut butter in St. Louis.

1895: John Harvey Kellogg files the first patent on a peanut butter-like substance.

1904: C. H. Summer sells peanut butter from a booth at the St. Louis World’s Fair, where many Americans taste it for the first time.

1904: Beech-Nut becomes the first national brand to sell peanut butter.

1923: Heinz becomes the first major brand of peanut butter to be stabilized by hydrogenation, using the Frank Stockton patent for full hydrogenation.

1933: Joseph Rosenfield begins to produce Skippy peanut butter at the Rosenfield Packing Company in Alameda, California.

1942-1945: Peanut Butter is included in the rations of American soldiers fighting overseas during World War II. GIs acquire a taste for it, return home and feed it to their baby-boom children.

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