CUP Web site

RSS Feed

New Books

Author Interviews

Author Events

Keep track of new CUP book releases:

For media inquiries, please contact our
publicity department

CUP Authors Blogs and Sites

American Society of Magazine Editors

Roy Harris / Pulitzer's Gold

Natalie Berkowitz / Winealicious

Leonard Cassuto

Mike Chasar / Poetry and Popular Culture

Erica Chenoweth / "Rational Insurgent"

Juan Cole

Jenny Davidson / "Light Reading"

Faisal Devji

William Duggan

James Fleming / Atmosphere: Air, Weather, and Climate History Blog

David Harvey

Paul Harvey / "Religion in American History"

Bruce Hoffman

Alexander Huang

David K. Hurst / The New Ecology of Leadership

Jameel Jaffer and Amrit Singh

Geoffrey Kabat / "Hyping Health Risks"

Grzegorz W. Kolodko / "Truth, Errors, and Lies"

Jerelle Kraus

Julia Kristeva

Michael LaSala / Gay and Lesbian Well-Being (Psychology Today)

David Leibow / The College Shrink

Marc Lynch / "Abu Aardvark"

S. J. Marshall

Michael Mauboussin

Noelle McAfee

The Measure of America

Philip Napoli / Audience Evolution

Paul Offit

Frederick Douglass Opie / Food as a Lens

Jeffrey Perry

Mari Ruti / The Juicy Bits

Marian Ronan

Michael Sledge

Jacqueline Stevens / States without Nations

Ted Striphas / The Late Age of Print

Charles Strozier / 9/11 after Ten Years

Hervé This

Alan Wallace

James Igoe Walsh / Back Channels

Xiaoming Wang

Santiago Zabala

Press Blogs


University of Akron

University of Alberta

American Management Association

Baylor University

Beacon Broadside

University of California

Cambridge University Press

University of Chicago

Cork University

Duke University

University of Florida

Fordham University Press

Georgetown University

University of Georgia

Harvard University

Harvard Educational Publishing Group

University of Hawaii

Hyperbole Books

University of Illinois

Island Press

Indiana University

Johns Hopkins University

University of Kentucky

Louisiana State University

McGill-Queens University Press

Mercer University

University of Michigan

University of Minnesota

Minnesota Historical Society

University of Mississippi

University of Missouri


University of Nebraska

University Press of New England

University of North Carolina

University Press of North Georgia

NYU / From the Square

University of Oklahoma

Oregon State University

University of Ottawa

Oxford University

Penn State University

University of Pennsylvania

Princeton University

Stanford University

University of Sydney

University of Syracuse

Temple University

University of Texas

Texas A&M University

University of Toronto

University of Virginia

Wilfrid Laurier University

Yale University

December 21st, 2012 at 6:00 am

Andrew F. Smith on the Future of Drinking in America

Andrew Smith, Drinking History

In the epilogue to Drinking History: Fifteen Turning Points in the Making of American Beverages, Andrew Smith points to some of the more recent trends in American’s consumption of beverages namely, the popularity of bottled water and coffee.

Looking back at the history as well as pointing to recent trends, Smith also speculates on what the future might look like:

* Lacking a dominant beverage tradition, Americans have developed a taste for diversity and experimentation.

* Experimentation has led to a large number of small beverage producers, but the past century has seen consolidation of some industries, such as soft drinks, brewing, coffee roasting, water bottling, winemaking, and distilling. In each of these fields, just a few corporations now control most of the market.

* At the opposite end of the spectrum, a backlash against food industry giants has spawned a large number of smaller, often artisanal, competitors. Microbreweries, local wineries, and small coffee roasters, for instance, offer a wide variety of alternatives.

* The American beverage titans, including the Coca-Cola Company, PepsiCo, and Starbucks, have gone global; simultaneously, foreign firms have acquired large segments of some traditional American industries, such as beer. Even some “all-American” beverages, such as orange juice, now originate in other countries (in the case of orange juice, in Brazil). Other beverages, such as sake from Japan and wine from Australia, are now available in the United States, and the availability of beverages from other countries will continue to proliferate.

* For the past decade, per-capita soda consumption has been decreasing as other beverages have emerged. With health authorities campaigning against sugar-sweetened sodas as a major factor in America’s obesity epidemic, it is likely that soda consumption will continue to decrease.

* It is unlikely that Prohibition will ever return; nevertheless, Americans have cut down on alcohol consumption during the past three decades, largely due to stricter enforcement of drunk-driving laws. Alcohol consumption may not drop further, but neither is it likely to rise.

* And what of the long-term future for American beverages? With our well-known national thirst for the new and the novel, it is likely that the future will be as full of surprises as the past.

Post a comment