VIDEO: William Duggan on intuition and creative strategy

Creative Strategy: A Guide for Innovation

This week our featured book is Creative Strategy: A Guide for Innovation by William Duggan. Enter by 1 PM today for a chance to win a FREE copy of Creative Strategy. Professor Duggan is senior lecturer in business at Columbia Business School, where he teaches creative strategy in graduate and executive courses. Today, in the final day of our book giveaway, we are featuring a video taken of Professor Duggan teaching his well-known creative strategy class at Columbia, and reflecting on how common ideas of brainstorming don’t reflect our modern understanding of how the mind works.

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