Personalized healthcare—or what the award-winning author Donna Dickenson calls “Me Medicine”—is radically transforming our longstanding “one-size-fits-all” model. Technologies such as direct-to-consumer genetic testing, pharmacogenetically developed therapies in cancer care, private umbilical cord blood banking, and neurocognitive enhancement claim to cater to an individual’s specific biological character. However, whatever is behind the rise of Me Medicine, is more than just science. So why is Me Medicine rapidly edging out We Medicine, and how has our commitment to our collective health suffered as a result?
These issues are explored in Me Medicine vs. We Medicine: Reclaiming Biotechnology for the Common Good, by Donna Dickenson. Throughout the week, we will be featuring TMe Medicine vs. We Medicine: Reclaiming Biotechnology for the Common Good. For more on the book you can also read an excerpt from the chapter A Reality Check for Personalized Medicine.
We are also offering a FREE copy of the book to a lucky winner.
To enter our Book Giveaway, simply e-mail firstname.lastname@example.org with your name and preferred mailing address. We will randomly select one winner on June 21 at 1:00 pm. Good luck, and spread the word!