“So let’s see where we stand. We relate to and remember stories better than we do numbers, but storytelling can lead us into fantasyland quickly, a problem when investing. Numbers allow us to be disciplined in our assessments, but without stories behind them, they become weapons of intimidation and bias rather than discipline.” — Aswath Damodaran
This week, our featured book is Narrative and Numbers: The Value of Stories in Business, by Aswath Damodaran. For the first post of the week’s feature, we are happy to present an excerpt from the book’s first chapter, “A Tale of Two Tribes.”
Don’t forget to enter our book giveaway for a chance to win a free copy of Narrative and Numbers!