“Shapeholders offers personal, practical, and thoughtful counsel for businesspeople of today—and definitely of tomorrow. Kennedy wants business leaders to appreciate the larger societal, political, and regulatory context that may determine the success or failure of their businesses—and then he offers seven steps to guide the development and execution of a “profit-plus” strategy. The book is rare in combining an easy-to-read style, useful takeaways, and wise insights about business in America. Shapeholders is a great read for business students, executives and boards, people interested in business and policy, and the many people who wish to influence businesses. This short book packs in a lot of experience, judgment, and direct advice.” — Robert B. Zoellick, former president, the World Bank
This week, our featured book is Shapeholders: Business Success in the Age of Activism, by Mark R. Kennedy. Throughout the week, we will be featuring content about the book and its author on our blog as well as on our Twitter feed and our Facebook page.