“I saw how elements of society with no stake in a company’s success can foment hysteria, turning their attention to one particular corporation, making it the personification of some hotbutton issue, and giving it little chance to alter the proclaimed judgment imposed by agitated elements of society…. I saw how the fault lay primarily with the businesses involved. These businesses would blame the reaction on politics. Yet doing so is an admission that they do not understand politics.” — Mark R. Kennedy
This week, our featured book is Shapeholders: Business Success in the Age of Activism, by Mark R. Kennedy. Today, we are happy to present Kennedy’s preface, in which he explains how he saw the need for a book that could help businesses proactively deal with social concerns.
Don’t forget to enter our book giveaway for a chance to win a free copy!