This week, our featured book is Reset: Business and Society in the New Social Landscape, by James Rubin and Barie Carmichael. Today we’re bringing you an excerpt from the book in which the authors explain the crucial role that advocacy plays in building an enduring corporate brand.
Join Barie Carmichael on Facebook Live tonight for a conversation about meeting business objectives through social purpose.
March 22, 2018: 6:30 pm – 7:30 pm
Register at: www.facebook.com/PRSAEA
Remember to enter our book giveaway by Friday at 1 PM for a chance to win a free copy!