“A wonderfully comprehensive view of competition and competitive strategy and illustrating it well with contemporary examples and citing of the scholarly literature and linking that to action oriented techniques.”
~John Czepiel, New York University Stern School of Business
Breaking through in a competitive marketplace is no easy feat. Leonard Sherman shares his practical advice for maintaining long-term growth in If You’re In A Dogfight, Become a Cat! based on four decades of experience in management consulting, venture capital, and teaching business strategy . In the preface, Sherman draws on his past failures and successes to lay out his words of wisdom for future business leaders.
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