Book Excerpt! If You’re in a Dogfight, Become a Cat!, by Leonard Sherman

A wonderfully comprehensive view of competition and competitive strategy and illustrating it well with contemporary examples and citing of the scholarly literature and linking that to action oriented techniques.

~John Czepiel, New York University Stern School of Business

Breaking through in a competitive marketplace is no easy feat. Leonard Sherman shares his practical advice for maintaining long-term growth in If You’re In A Dogfight, Become a Cat! based on four decades of experience in management consulting, venture capital, and teaching business strategy In the preface, Sherman draws on his past failures and successes to lay out his words of wisdom for future business leaders.

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